E105 - How It Lands - Podcast With Millie Marconi

Welcome to The Inner Game of Change . where we explore the thinking that shapes how change really happens. Today’s conversation is not really about technology. It is about decision making. It is about how we make calls when we do not fully know how something will land. How we rely on instinct, experience, and sometimes guesswork. And now AI is entering that space. Not to replace the human, but to sit alongside the human. So the question becomes, are we moving into a world of human in the loop, or AI in the loop supporting human judgement? Today I am joined by Millie Marconi . Millie is a serial entrepreneur who has been building most of her life. She has created over sixty products across ecommerce, SaaS, mobile games, and recruitment tech. She raised capital, built a product to early revenue, and then made a very deliberate decision to pivot in public when she hit scaling friction. What triggered that pivot is what caught my attention. A single AI generated LinkedIn post that did not land. And her reflection was simple and powerful. How something lands matters more than how it sounds in your head. From that moment, she started to explore what she now calls a perception problem. Not a content problem. She is now building TestFeed, a platform that allows you to simulate how your message, your idea, or your decision might land before it goes out into the world. In simple terms, helping humans make better decisions before the consequences arrive. What I enjoyed in this conversation is that it is not just about the tool. It is about judgement. It is about confidence. And it is about what happens when we start to reduce the unknown. Let’s get into it. About Oh, I'm Millie. I'm a serial entrepreneur and have been building my entire (professional) life since I was 20 - I've built over 60 products across e-commerce, SaaS, mobile games, and recruitment tech. I've had one 'real' job which lasted a matter of months, and we don’t talk about that. I put my entrepreneurship down to incredible impatience, painful curiosity, and inspiration from my immigrant grandfather, who came to Australia from Italy with nothing and built a fantastic life for himself and our family (and, as a child, introduced me to the joys of red wine and orange juice at breakfast). In 2023, I joined Antler as a solo founder, raised and built a recruitment product that hit $100K in revenue. But after hitting scaling friction in enterprise sales, I made the hard call to pivot - and did it in public. The insight came from an unexpected place: a single LinkedIn post. It was AI-generated. It bombed. And it sparked a realisation: “How something lands matters more than how it sounds in your head.” I wasn’t alone. In dozens of conversations with founders, marketers, and execs, the same problem kept surfacing: “I don’t know how this message will land.” That became the thesis: businesses don’t have a content problem - they have a perception problem. That’s what I’m building now: TestFeed, the world’s first perspective engine. TestFeed lets you simulate how your audience will react using synthetic audiences - before you hit send. Sales emails. Internal updates. Product decisions. Investor decks. Social posts. We help you predict reactions, spot blind spots, and stress-test communication across any channel, without needing to run a focus group or annoy your team with endless drafts. I lead the business as CEO (in my opinion, this title is a total wank unless you have at least 10 people, but alas) I Send us Fan Mail Ali Juma @The Inner Game of Change podcast Follow me on LinkedIn

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E105 - How It Lands - Podcast With Millie Marconi is an episode from The Inner Game of Change by Ali Juma.

This episode is 48:56 long.

This episode was published on Apr 3, 2026.

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