The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1

In this episode, we host Kavita & Anand (Co-Founders at Voiro ) to talk about Ad-Tech Industry. We’re all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally. With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As we’ve often discussed on the podcast, selling shovels during a gold rush is a great way to build a large, profitable business. Today, Voiro is a SaaS Platform that helps media companies run their Ads business, and in the last 9 years, they’ve had a ring-side view of this meteoric rise of the Ad-Tech market. What makes their journey even more interesting is that they’ve part of the team that runs the Indian Premier League’s Ad’s business! Practically from Day 1 of Hotstar, in fact it wasn’t even called hotstar back then. We’ll first talk about how they went from build a service business to build a software product, then we’ll talk about the landscape shift that’s happened from broadcast to digital technology, then we talk about how the entire world of Ad-Tech come together to form a value chain and lastly we talk about the emerging trends of privacy, regulation and content creation. --------------------------------------------------------------------------------- If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

You can listen to The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1 online on Radio and Podcast. Open the player on this page to stream the available audio.

The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1 is an episode from The Indian Dream by Sahil & Siddharth.

This episode is 46:26 long.

This episode was published on Oct 1, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Indian Dream when more episodes are available from the podcast feed.