Building Duroflex and Sleepyhead into Mattress Giants with Rs. 1000 Cr+ in Revenue ft. Mathew Joseph

In this episode, we talk to Mathew Joseph. He's a 3rd Generation Entrepreneur who was the Marketing Director at Duroflex before he started a D2C Mattress Brand called Sleepyhead. So, mattresses. It’s one of those ‘boring’ and ‘unsexy’ industries and as we’ve often discussed on the podcast, it’s perfect for building a large, profitable business. The mattress industry in India is estimated to be 12,000 Crores Industry of which 60% is still Unorganized. Traditionally, 3 players dominated the industry, Kurl-on, Duroflex and Sleepwell. All legacy companies built over decades. Then between 2016-2018, atleast 10 new D2C Mattress brands popped up. Some of which have survived and grown to more than 200 Crores in revenue in the last 5 years! Talk about Disruption! What makes today’s episode interesting is that we got a chance to talk to Matthew Joseph who not only is the 3rd generation entrepreneur of the family run Duroflex but he’s also the founder of a D2C Mattress brand called Sleepyhead! What makes his journey fascinating is that he saw the upcoming disruption from the online players and instead of fighting to defend the legacy brand of duroflex, he set up a completely new brand and business entity to start Sleepyhead! In the conversation today, we talk about the Mattress industry, the value chain and manufacturing process of mattresses, the different types of mattresses, the reason D2C Mattress Industry scaled so well over the last 3 years, how he has built Sleepyhead’s brand and most importantly, which is his favorite mattress! --------------------------------------------------------------------------------- If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.

You can listen to Building Duroflex and Sleepyhead into Mattress Giants with Rs. 1000 Cr+ in Revenue ft. Mathew Joseph online on Radio and Podcast. Open the player on this page to stream the available audio.

Building Duroflex and Sleepyhead into Mattress Giants with Rs. 1000 Cr+ in Revenue ft. Mathew Joseph is an episode from The Indian Dream by Sahil & Siddharth.

This episode is 68:07 long.

This episode was published on Oct 29, 2022.

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