The New Tax & Accounting Marketing Funnel Has No Funnel

The Growth Minded Accountant by Lee Reams II from CountingWorks PRO

Aug 20, 202645:54Business

How AI Is Compressing Awareness, Consideration and Decision Into One Conversation For decades, marketing followed a fairly predictable funnel. A prospective client discovered a problem. Searched Google. Read a few articl...

Related Episodes

Continue listening to more episodes from The Growth Minded Accountant.

Stop Scaling Accountants. Start Scaling the Firm.

Sep 9, 2026 - 41:28

How Tax & Accounting Firms Can Grow Without Adding Complexity at the Same Rate as Revenue For decades, th...

Does Social Media Actually Grow a Tax & Accounting Firm?

Sep 2, 2026 - 47:09

Why Social Media Is Becoming Part of Your Firm’s Trust, Referral, Search and AI Footprint Most tax and ac...

Why the Future of Accounting Firm Marketing Is a Living Website, Not More Content

Aug 26, 2026 - 37:00

For years, tax and accounting firm websites followed a familiar pattern. Design the website. Launch it. A...

The New ROI of Reviews: Why Your Reputation Is Becoming Your Search Strategy

Aug 12, 2026 - 51:09

For years, reviews played a fairly predictable role in growing a tax or accounting firm. A prospect found...

How Should Tax and Accounting Firms Measure AI Success?

Jul 22, 2026 - 33:32

Time Saved Is Only the Starting Point Artificial intelligence can draft an email in seconds, summarize a...

AI Has Become the Gatekeeper Between Your Referrals and Your Next Client

Jul 15, 2026 - 34:43

For decades, referrals were the most dependable growth engine in tax and accounting. A client told a frie...

AI Gave Your Firm Time Back. Now What?

Jul 8, 2026 - 54:38

AI is already changing tax and accounting firms, but not in the simplistic way the headlines suggest. On...

AI Can’t Recommend What It Can’t Understand

Jul 2, 2026 - 69:33

Most tax and accounting firms are not invisible because they lack expertise. They are invisible because t...