BtC - Ross Connell on art and marketing for games

In this episode of Behind the Cardboard, host Ellie Dix is joined by Ross Connell, curator and advocate for beautiful board games. Together, they dive into the vital role of art and marketing in game design—from how visuals shape a game's identity to what publishers expect when reviewing a pitch. Ross also shares insights on what makes a game marketable, along with creative tactics for boosting engagement. A must-listen for designers looking to understand how art and marketing can make their games stand out.

You can listen to BtC - Ross Connell on art and marketing for games online on Radio and Podcast. Open the player on this page to stream the available audio.

BtC - Ross Connell on art and marketing for games is an episode from The Game Design Round Table by Dirk Knemeyer, David V. Heron.

This episode is 42:44 long.

This episode was published on Oct 7, 2025.

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