Ken Grossman How Sierra Nevada Brewing Company Pioneered Craft Beer

Inspired by frequent trips to the Sierra Nevada Mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980 and today it remains family-owned and operated. What started as a homebrewing hobby eventually grew into a well-honed craft, and later, one of the largest independent breweries in the U.S. Ken built the first brewhouse by hand in Chico, California after scouring salvage yards and defunct dairies to find the tanks, pipes, and valves he needed. The original brewhouse, which still exists today, first brewed a stout but was quickly followed by the Pale Ale that would change the course of American craft brewing and inspire countless brewers to explore the curiosities of hop-forward beers. Today, Sierra Nevada is highly regarded for using only the finest quality ingredients and has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo® and a host of seasonal, specialty and limited release beers. *** CHA-CHING! Customers are rushing to your store. Do you have a point-of-sale system you can trust or is it (ahem) a real P.O.S.? You need Shopify for retail. Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in person. Get hardware that fits your business. Take payments by smartphone, transform your tablet into a point-of-sale system, or use Shopify’s POS Go mobile device for a battle-tested solution. Plus, Shopify’s award-winning help is there to support your success every step of the way. Do retail right with Shopify. Sign up for a one-dollar-per-month trial period at . Once again, go to to take your retail business to the next level today. *** The Founder Hour is brought to you by Outer. Outer makes the world’s most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you’d expect at a 5-star resort, for less than you’d pay at a big box store for something that won’t last. For a limited time, get 10% off at . Terms and conditions apply. *** Follow The Founder Hour on: Instagram | Twitter/X | LinkedIn | YouTube |

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Ken Grossman How Sierra Nevada Brewing Company Pioneered Craft Beer is an episode from The Founder Hour by The Founder Hour.

This episode is 01:03:48 long.

This episode was published on Jun 4, 2024.

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