How to Write a Cookbook Proposal and Land a Book Deal with Sally Ekus

Writing a compelling book proposal, demystifying the financial reality of cookbook publishing, and sharing what publishers are looking for in a cookbook author with Sally Ekus from The Ekus Group. ----- Welcome to episode 567 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus. How to Write a Cookbook Proposal and Land a Book Deal with Sally Ekus Have you ever wondered what it actually takes to get a cookbook deal — and whether your platform is big enough to make it happen? Sally Ekus, a literary agent specializing in the cookbook space, is here to pull back the curtain on the entire process. In this episode, Sally shares exactly what she looks for when evaluating potential cookbook authors, how to build a proposal that stands out, and what a realistic book deal might look like depending on the size of your audience. Whether you're dreaming of a cookbook or just starting to explore the idea, this episode will give you a clear and honest roadmap for what the path forward actually looks like. Three episode takeaways: What publishers are really looking for in a cookbook author — Sally breaks down the four pillars she evaluates in every potential author: platform, concept, voice, and personality. She explains why your social media following matters (and which platforms publishers care most about), why a consistent email newsletter can set you apart, and how to demonstrate that you can actually convert your audience into book buyers. How to write a compelling cookbook proposal — A great proposal goes far beyond a list of recipes. Sally walks through what to include, how to articulate your unique concept, and why aligning your book idea with the stories you already tell in your content is so important. She also shares how a standout proposal can help offset a smaller following — because showing how you reach your audience is just as important as how many people you reach. The financial reality of cookbook publishing — From the structure of a book advance to earning it out, royalties, and what a deal might realistically look like based on your platform size, Sally demystifies the money side of cookbook publishing. She also makes the case for why many creators write cookbooks even knowing most won't earn beyond the advance — brand extension, legacy, and sharing a meaningful message are all powerful reasons to pursue it. Resources: The Ekus Group Not So Secret Agent 391: Behind the Scenes of the Cookbook Publishing Process with Sally Ekus JVNLA Lat14 Karyn Tomlinson Theo of Golden Pinch of Yum Follow Sally on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast . Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here . If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com . Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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How to Write a Cookbook Proposal and Land a Book Deal with Sally Ekus is an episode from The Food Blogger Pro Podcast by Bjork Ostrom.

This episode is 50:22 long.

This episode was published on Apr 21, 2026.

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