Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine

Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we're chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We'll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members. Looking back and identifying which flowers and colors were popular helps us make informed decisions as we move into 2025. There are a lot of flowers and seeds in the ground and in transit to growers all over, so gaining insights from last year's data is particularly helpful as we continue our planning for this year. Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers . Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com .

You can listen to Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine online on Radio and Podcast. Open the player on this page to stream the available audio.

Using Rooted Farmers to Track Trends, Sales, and More: A Database Goldmine is an episode from The Flower Podcast by Scott Shepherd.

This episode is 01:08:20 long.

This episode was published on Mar 13, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Flower Podcast when more episodes are available from the podcast feed.