Standards in Cut Flower Production: Diane Szukovathy of Jello Mold Farm

Flowers are at the heart of so many meaningful moments—especially since Mother's Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infrastructure investment, and the evolving role of a flower grower. As a founding member of the Seattle Wholesale Growers Market, Diane also shares the story behind Floral Standards—a new, farmer-developed book designed to help growers sell more confidently with clear guidelines for stem counts, harvest stages, and post-harvest care. This is a must-listen for anyone passionate about local flowers, building a business, or creating a lasting impact in the floral industry. Learn more about today's episode and all of our past guests by visiting TheFlowerPodcast.com . Visit Diane's page for easy access to all of her links and social pages. Now is a great time to join the Association of Specialty Cut Flower Growers! Connect with growers, take advantage of educational opportunities, access the vast library of past articles and conferences, and so much more. Visit ASCFG.org to learn more about all the benefits that comes with membership.

You can listen to Standards in Cut Flower Production: Diane Szukovathy of Jello Mold Farm online on Radio and Podcast. Open the player on this page to stream the available audio.

Standards in Cut Flower Production: Diane Szukovathy of Jello Mold Farm is an episode from The Flower Podcast by Scott Shepherd.

This episode is 01:12:52 long.

This episode was published on May 15, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Flower Podcast when more episodes are available from the podcast feed.