Is there too much hype for AI and the hyperscalers?

AI has been a major focal point for investors as tech companies compete for an edge in the race to deliver on its promises. The hyperscalers – tech giants like Microsoft, Amazon, Alphabet and Meta – have invested heavily in developing massive data centres, spending billions to stay ahead. But could DeepSeek, the Chinese startup, force a fundamental rethink of what’s required for AI to advance? In episode 69 of The Flip Side, Brad Rogoff, our Global Head of Research, and Ross Sandler, Head of Consumer Internet Equity Research, dive into the potential long-term effects of DeepSeek’s breakthrough. They explore whether hyperscalers still live up to the hype and how future AI innovations could alter the competitive landscape.

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Is there too much hype for AI and the hyperscalers? is an episode from The Flip Side by Barclays Investment Bank.

This episode is 19:25 long.

This episode was published on Mar 18, 2025.

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