How to farm profitably without subsidies, how to sell wheat for £660/tonne, harness the marketing power of social media, & farmer walks 150 miles to London for charity

In this episode, as concern grows about funding for the government's flagship agri-environment scheme, we look at ways to farm profitably without subsidies. Farmers who are doing just that share their secrets at the Norfolk Farming Conference and the BASE UK conference in Huntingdon. They include Nottinghamshire farmer Joe Howard, of Howard Farms and Grassroots Farming ; and Cotswolds farmer Henry Astor, of Bruern Farms , who is supplying Gails bakeries. We also talk to Cambridgeshire farmer David Wheatley, of Petite Peonies ; and Lancashire farmer Martin Caunce, of Brow Farm . We also discuss the LinkedIn article about future funding for the Sustainable Farming Incentive by Geoff Sansome, former head of agriculture at Natural England. We find out how to add extreme value to farm output – and how to harness the power of social media as a valuable marketing tool to consumers. And we meet Sam Stables – the Herefordshire farmer who raised more than £40,000 for charity by walking 142 miles to London during Mind Your Head Week. If you wish to make a donation, you can do so via Sam's fundraising page . This episode of the Farmers Weekly Podcast is co-hosted by Johann Tasker, Louise Impey and Hugh Broom. Edited and produced by Johann Tasker. Contact or follow Johann: linkedin.com/in/johanntasker/ Contact or follow Louise: linkedin.com/in/louise-impey-95470b20b/ Contact or follow Hugh: linkedin.com/in/hugh-broom-9b11906a/ For Farmers Weekly, visit fwi.co.uk or follow linkedin.com/company/farmers-weekly To contact the Farmers Weekly Podcast, email podcast@fwi.co.uk . In the UK, you can also text the word FARM followed by your message to 88 44 0. We'd love to hear from you.

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How to farm profitably without subsidies, how to sell wheat for £660/tonne, harness the marketing power of social media, & farmer walks 150 miles to London for charity is an episode from The Farmers Weekly Podcast by Johann Tasker.

This episode is 53:05 long.

This episode was published on Feb 15, 2026.

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