Joined up thinking and growing gates with James Gibbins

This episode is with James Gibbins, Experience & Engagement Director and part of the senior leadership team at Walsall Football Club. In it we talk about a wide range of subject, from personalisation to in-person engagement, structured fan engagement’s overlap with community engagement and their success in using this to grow their average attendances, and one of my go-to subjects: how good leadership enables staff, encourages their good instincts and helps develop good practice. We also touch on Think Fan Engagement’s upcoming research report on fan engagement which is out very, very soon, and we sing the praises of Huddersfield Town and Blackburn Rovers. Intrigued? Listen on. Go to fanengagement.net to signup for news about our plans. Like, share and

You can listen to Joined up thinking and growing gates with James Gibbins online on Radio and Podcast. Open the player on this page to stream the available audio.

Joined up thinking and growing gates with James Gibbins is an episode from The Fan Engagement Pod by Think Fan Engagement.

This episode is 34:28 long.

This episode was published on Nov 10, 2025.

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