The revolution will be memed

Kalle Lasn has been trying to jam consumer culture for decades. Now he thinks that was only the beginning. Sean talks with the Adbusters founder about advertising, culture jamming, meme warfare, surveillance capitalism, and why he believes the old left-right political script is dead. Lasn argues that consumer culture is not just shallow or manipulative but part of a system pushing us toward collapse. His answer is bigger than protest and weirder than reform. He wants a cultural revolution that starts with new ideas, new language, and maybe an entirely new politics. Host: Sean Illing (@seanilling) Guest: Kalle Lasn (@KalleLasn) We would love to hear from you. To tell us what you thought of this episode, email us at thegrayarea@vox.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show. And you can watch new episodes of The Gray Area on YouTube. New episodes drop every Monday and Friday. Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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The revolution will be memed is an episode from The Ezra Klein Show by Vox Media Podcast Network.

This episode is 48:52 long.

This episode was published on Apr 6, 2026.

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