Episode 493 - The natural advantage

'Really paying attention to nature seems to shift something more fundamental... writing can begin to feel a little less effortful and a little more joyful.' You might think that being in nature and writing business books are two entirely unconnected activities. But the annual Write it Wild retreat keeps showing that the first benefits the second in more ways than even I had realised when I first came up with the idea. In this episode I talk to this year's participants about what they're noticing - the dynamic interplay between attention and perspective, between focus and freedom, between structure and flow, between solitude and community, and how all of that is impacting their writing and their state. You don't need to go off into the woods and examine a daisy through a magnifying glass or make fire with flint and steel every time you want to write a decent paragraph, but if you're feeling a bit stuck or a bit joyless, spending a little purposeful time in nature might just make all the difference. And writing that's easier and more joyful for you to write tends to be easier and more joyful for others to read, too.

You can listen to Episode 493 - The natural advantage online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 493 - The natural advantage is an episode from The Extraordinary Business Book Club by Alison Jones.

This episode is 31:33 long.

This episode was published on May 18, 2026.

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