Episode 484 - Hope is a Strategy with Ian Pettigrew

'We don't understand much about hope, and yet people are crying out for it from leaders.' If you ever hear someone dismissively say 'hope is not a strategy', be sure to introduce them to Ian Pettigrew, author of Hope is a Strategy . He will disabuse them of the idea that hope is simply wishful thinking and introduce them to a more muscular, active concept: hope that can be – MUST be – wielded with rigour and realism. In Ian's book (quite literally), hope isn't rainbows and unicorns; if it is, you don't get away with that twice. Neither is it about ignoring reality until something good happens. Strategic hope is gritty and demanding, but it's also the most powerful force in the world for both personal and organizational transformation. We also talk about the practicalities of applying this theory of hope to the business of writing a book, both the inner game and the getting of the words onto the page. So if you're feeling a bit hopeless about your own project, this is for you.

You can listen to Episode 484 - Hope is a Strategy with Ian Pettigrew online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 484 - Hope is a Strategy with Ian Pettigrew is an episode from The Extraordinary Business Book Club by Alison Jones.

This episode is 36:48 long.

This episode was published on Mar 2, 2026.

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