Episode 478 - Bridging the Gap with Catherine Xiang

'I think that flow is quite important. It's almost like a cultural logic.' Intercultural communication is always complex, but for Western leaders seeking to build relationships as a way in to the mighty Chinese market, it's particularly tricky. From seating plans to changing job titles to how to ask for a solution to a problem, there are very different assumptions and unspoken rules. Which is why Catherine Xiang, UK Director for LSE's Confucius Institute for Business, wrote Bridging the Gap: An introduction to intercultural communication with China , named Specialist Business Book of the Year. It's tricky enough when everyone is speaking English, but if you're learning Mandarin, it gets even trickier: get the stress on a word wrong and you could easily proposition someone by mistake! For writers with an eye to the global market, there's a deeper significance too: not only language and metaphor but even the way the book opens or an argument is structured can embody a particular cultural bias. Practical strategies and a thoughtful perspective on how to build genuine, effective cross-cultural relationships, at the meeting table and on the page.

You can listen to Episode 478 - Bridging the Gap with Catherine Xiang online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 478 - Bridging the Gap with Catherine Xiang is an episode from The Extraordinary Business Book Club by Alison Jones.

This episode is 34:43 long.

This episode was published on Jan 19, 2026.

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