EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi)

In this Mentor Moment, Ciara Troy, founder of Oishii Sushi, shares a simple founder advantage that most people avoid: getting closer to the customer voice, not further away from it. Instead of over-engineering a five-year plan, Ciara focused on relentless iteration - testing, listening, refining, and letting real demand guide the next move. It’s a practical reminder that traction often comes from doing the unglamorous work: showing up consistently, making small improvements, and acting fast on feedback - even when you’re tired, the weather’s against you, and the path isn’t clear yet. Listen back to the full conversation in Episode 450 of The Entrepreneur Experiment - and

You can listen to EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi) online on Radio and Podcast. Open the player on this page to stream the available audio.

EE497 - Mentor Moment: Ciara Troy - Let the Customer Voice Build the Business (Oishii Sushi) is an episode from The Entrepreneur Experiment by Gary Fox.

This episode is 5:43 long.

This episode was published on May 3, 2026.

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