Show 522 - What is the Experience Economy?

Heard about the experience economy yet don't really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before, talking about Infinite Possibility one of my all time favourite books to get you thinking how to create customer value through experience marketing . What is the difference between great service and a customer experience? Is customer service a given and not a differentiating factor in itself, today? How can you attach an economic value to the customer experience? How to create an engaging customer experience. How to measure customer sacrifice.

You can listen to Show 522 - What is the Experience Economy? online on Radio and Podcast. Open the player on this page to stream the available audio.

Show 522 - What is the Experience Economy? is an episode from The Engaging Brand by Anna Farmery.

This episode is 0:29:13 long.

This episode was published on Feb 18, 2015.

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