390: The Return of Austin Brawner
Hello, my friends and long-time listeners. I have a new podcast. It's called The Adventure Capitalist . If you liked Ecommerce Influence, yo...
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The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide t...
Episodes
20 of 424 episodes389: Life and Business Lessons from the "Don Draper of Direct Mail" Drew Sanocki
Drew Sanocki is one of my favorite people to talk to. He's been a longtime friend and possesses a wealth of wisdom. Drew has successfully bu...
388: (NEW) It Was The Best of Times, It Was the Worst of Times
The return episode is here! I'm back! After an unexpected 10-month break, this is the long-awaited return episode. The truth is, letting the...
387: Best of 2022 & Tips To Crush 2023
The best of 2022 and how to start planning for 2023. Listen to this episode with a notepad or your phone ready to take voice memos. Jot down...
386: We Recap BFCM: What Worked & What Didn't
The big wins, what didn't work, and what to do next. Austin and Lily recap BFCM 2022. As you're reflecting on your own campaign you can comp...
385: What I Learned In the First 60 Days as CMO in a Fast-Growing Start-Up Brand
A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it's been a crazy first 60 days as CMO - she steppe...
384: Get Friendly With Your Finance Report: What Every DTC Owner Needs to Know (but often doesn't) About Financial Planning
If you're a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategie...
383: Austin has a NEW role: Dad! Parenting, Running a Business & Staying Sane without Sleep
Parenting and being an entrepreneur, Austin share's what life's been like in his new role as first-time Dad. What You'll Learn From This Epi...
382: Reinventing Social Commerce: Putting Personal Connection Back In The Shopping Experience with Live Shopping
How to use video to vastly increase conversion with live shopping. Educate customers, build loyalty and have fun! What You'll Learn From Thi...
381: A Surprising Technique To Get Your Shit Together (and Run Your Business Effortlessly)
Our framework to run your business effortlessly and a sneak peek into the Effortless Growth Operating System we've built to help clients do...
380: A Human First Business: Manufacturing Relationships, Leadership Transformation & Focus Groups
This is a brand that didn't start with the expectation of selling online. McCullough has a human-first perspective and there's a lot to lear...
379: 3 Dead Simple Ways To Turn One Purchase into Two
One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three...
378: More Does Not Equal Better: How to Build a Better Brand By Operating Simply
Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more do...
377: How to Shift from Inconsistent Sales to Predictable Revenue
A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business. Predictable revenue is on...
376: Bringing In-Store Experience Online to Bridge the Gap Between Retail and DTC
How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and...
375: Optimize your Ecomm Site and Watch Conversions Rocket with Brand First CRO
How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in e...
374: How to Manage and Motivate Your Team (Creating Culture the Non-Corporate Way)
How do you manage and motivate a team? Today we're going to share strategies for small teams. If you have a mix of in-house employees and a...
373: Customer Acquisition: Paid vs Organic, State of Facebook, & Brand Growth
How do you grow a DTC brand in today's climate? Here are some of the customer acquisition strategies being used by a top brand growth manage...
372: From Idea to Full Time: Scaling A DTC Business
What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to...
371: GREATEST HITS: How Perfect Keto Grew a $100MM Business in Less than Two Years
In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and...