Radio and PodcastRadio and PodcastLive Radio & Podcasts
Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 artwork
Business

Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216

The E-Comm Show by Andrew Maff

Jan 14, 202623:44Business

How do you scale e-commerce when customers don’t even know they need your product? In Episode of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisitio...

About This Episode

Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 is an episode from The E-Comm Show by Andrew Maff. How do you scale e-commerce when customers don’t even know they need your product? In Episode of The E-Comm Show, An...

Podcast

This episode belongs to The E-Comm Show.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Jan 14, 2026, 23:44 long, audio available.

Related Episodes

Continue listening to more episodes from The E-Comm Show.

Questions About This Episode

What is Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 about?

How do you scale e-commerce when customers don’t even know they need your product? In Episode of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCycler converts customers who don’t know the category yet Amazon as an acquisition: Why first purchases start on Amazon, not DTC DTC for growth: Turning repeat purchases into higher margins Lead gen that works: Using email and SMS to convert through education Lifestyle content over product content: Why real content outperforms glossy product videos AI-powered decisions: Using data to move faster and smarter Scaling globally without chaos: Managing Amazon, DTC, and marketplaces together CONNECT WITH US 📱 Facebook: 📸 Instagram: 📻 LinkedIn: 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: 📱 Facebook: 📸 Instagram: 📻 LinkedIn: /in/serge-m-l/

Where can I listen to Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216?

You can listen to Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 from?

Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 is an episode from The E-Comm Show by Andrew Maff.

How long is this episode?

This episode is 23:44 long.

When was this episode published?

This episode was published on Jan 14, 2026.

Can I save Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from The E-Comm Show?

Yes. This page shows related episodes from The E-Comm Show when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216?

You can listen to Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Why Most New Appliance Categories Fail…and How FoodCycler Didn’t EP. 216 is from The E-Comm Show by Andrew Maff.

What are the episode details?

Published Jan 14, 2026 and 23:44 long