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Podcasts›The E-Comm Show›The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI EP. #243

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The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI EP. #243

The E-Comm Show by Andrew Maff

Sep 9, 202622:50Business

ROAS feels like the right number to optimize. Andrew Maff thinks it is quietly stunting your growth, especially in Q4. In this 243rd episode of The E-Comm Show, Andrew breaks down the Q4 ROAS myth: why cost per customer...

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