The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi EP. 214

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode of The E-Comm Show , Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events. Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth. What You’ll Learn: The rise of shoppable video and social commerce How TikTok Shop reshaped buyer behavior Live shopping as a conversion engine UGC + customer-generated content that actually sells The role of AI in personalized shopping experiences How to scale video across every channel SOCIALS 📱 Facebook: 📸 Instagram: 📻 LinkedIn: 📧 Email: info@bluetuskr.com GUEST SOCIALS 📱 Facebook: 📻 LinkedIn: ▶️ Youtube:

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The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi EP. 214 is an episode from The E-Comm Show by Andrew Maff.

This episode is 25:49 long.

This episode was published on Dec 17, 2025.

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