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Scaling Beverage Brands Without Burning Demand with Waay EP. 218

The E-Comm Show by Andrew Maff

Jan 28, 202623:32Business

Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expa...

About This Episode

Scaling Beverage Brands Without Burning Demand with Waay EP. 218 is an episode from The E-Comm Show by Andrew Maff. Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this episode of The E-Comm Show,...

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Published Jan 28, 2026, 23:32 long, audio available.

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What is Scaling Beverage Brands Without Burning Demand with Waay EP. 218 about?

Scaling beverage brands isn’t about opening more doors…it’s about building demand first. In this episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness. If you’re building a CPG brand in a crowded category, this episode delivers the hard-earned playbook most founders learn too late. What You’ll Learn: Why awareness must lead to distribution How Amazon fuels velocity for new categories Influencer strategies that actually convert Retail growth without inventory nightmares CONNECT WITH US 📱 Facebook: 📸 Instagram: 📻 LinkedIn: 🐤 X: 📧 Email: info@bluetuskr.com CONNECT WITH GUEST 📸 Instagram: 🌐 Web:

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Which podcast is Scaling Beverage Brands Without Burning Demand with Waay EP. 218 from?

Scaling Beverage Brands Without Burning Demand with Waay EP. 218 is an episode from The E-Comm Show by Andrew Maff.

How long is this episode?

This episode is 23:32 long.

When was this episode published?

This episode was published on Jan 28, 2026.

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Where can I listen to Scaling Beverage Brands Without Burning Demand with Waay EP. 218?

You can listen to Scaling Beverage Brands Without Burning Demand with Waay EP. 218 on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Scaling Beverage Brands Without Burning Demand with Waay EP. 218 is from The E-Comm Show by Andrew Maff.

What are the episode details?

Published Jan 28, 2026 and 23:32 long