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Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217

The E-Comm Show by Andrew Maff

Jan 21, 202627:59Business

Attribution is broken…and it’s not getting fixed. In Episode , Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM tracke...

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Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 is an episode from The E-Comm Show by Andrew Maff. Attribution is broken…and it’s not getting fixed. In Episode , Andrew Maff explains ho...

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Episode Details

Published Jan 21, 2026, 27:59 long, audio available.

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What is Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 about?

Attribution is broken…and it’s not getting fixed. In Episode , Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions. What You’ll Learn: How to evaluate ROI across channels (the same way) Why first-click/last-click isn’t reality anymore When branded search is worth paying for How to set ROAS targets that don’t kill growth CONNECT WITH US 📱 Facebook: 📸 Instagram: 📻 LinkedIn: 🐤 X: 📧 Email: info@bluetuskr.com

Where can I listen to Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217?

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Which podcast is Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 from?

Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 is an episode from The E-Comm Show by Andrew Maff.

How long is this episode?

This episode is 27:59 long.

When was this episode published?

This episode was published on Jan 21, 2026.

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Are there related episodes from The E-Comm Show?

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Where can I listen to Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217?

You can listen to Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Attribution Is Broken: How to Measure Paid Media ROI Without Losing Your Mind with Andrew Maff EP. 217 is from The E-Comm Show by Andrew Maff.

What are the episode details?

Published Jan 21, 2026 and 27:59 long