'Post-Milk Generation’ and Other Things Big Dairy Doesn’t Want You to Say: The Oatly Case

In this episode of The Disclosure Podcast, I break down the UK Supreme Court ruling that prevents Oatly from using the slogan “post-milk generation” on its packaging, and explore why this case is nothing to do with consumer confusion and everything to do with protecting the dairy industry. I discuss the inconsistencies and absurdities in current labelling laws, what this reveals about industry influence and lobbying, and why situations like this should encourage us to question broader claims made about dairy, from health and sustainability to ethics. Order my new book How to Go (and Stay) Vegan here . For more exclusive content and personal writing from me, check out my Substack here . On my Substack, I share not only my own reflections and personal thoughts on veganism, but also my journey and struggles. You’ll get a deeper insight into the issues that matter most to me and, in doing so, I hope it helps you feel more connected to your own veganism as well. It’s a space where we can connect and explore the intersection of compassion, reason and rationality together. By joining my Substack you also support the work that I do. Through my Substack you can also receive regular free 'Good News Roundups' - a collection of positive and inspiring stories from the world of veganism. If you’d like to support my work separately to Substack, you can also make a one-off or monthly donation here or through my PayPal . If you’re interested in reading my other books, you can find them here: 📚 My second book How to Argue With a Meat Eater (And Win Every Time ) + if you’ve read the book, you can leave a review here ! 📚 My first book This is Vegan Propaganda (& Other Lies the Meat Industry Tells You ) .

You can listen to 'Post-Milk Generation’ and Other Things Big Dairy Doesn’t Want You to Say: The Oatly Case online on Radio and Podcast. Open the player on this page to stream the available audio.

'Post-Milk Generation’ and Other Things Big Dairy Doesn’t Want You to Say: The Oatly Case is an episode from The Disclosure Podcast by Ed Winters.

This episode is 26:58 long.

This episode was published on Mar 19, 2026.

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