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Hearst's Mike Smith explains WTF is programmatic advertising
Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On...
About This Episode
Hearst's Mike Smith explains WTF is programmatic advertising is an episode from The Digiday Podcast by Digiday. Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of p...
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This episode belongs to The Digiday Podcast.
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Episode Details
Published Apr 23, 2019, 42:57 long, audio available.
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