Very Dental: The Rise of the Dental Marketplace with Susan Cahill

Alan welcomes Susan Cahill, the Chief Operating Officer of Net32, to break down how the online marketplace model is fundamentally reshaping how dental practices buy supplies. Moving away from the traditional, often opaque sales rep model, Susan explains how Net32 acts as a transparent intermediary where over a hundred vendors actively compete for your practice's business. They dive into the crucial differences between a niche professional marketplace and giant consumer platforms like Amazon, how macro shifts like inflation and post-COVID operational changes have accelerated digital adoption in dentistry, and how reclaiming just 30 minutes of inventory management a week can instantly impact your bottom line. Whether you are looking to slash overhead or simply eliminate the friction of supply lists and browser tabs, this conversation offers a refreshing look at the data-driven future of dental procurement. Some links from the show: Net32 Join the Very Dental Facebook Group using one of these passwords: Timmerman, Paul, Bioclear, Hornbrook, Gary, McWethy, Papa Randy, Frank or Lipscomb! The Very Dental Podcast network is and will remain free to download. If you'd like to support the shows you love at Very Dental then show a little love to the people that support us! We're proud to be supported by the folks at Net32! I'm a big fan of the Bioclear Method ! I think you should give it a try and I've got a great offer to help you get on board! Use the exclusive Very Dental Podcast code VERYDENTAL8TON for 15% OFF your total Bioclear purchase, including Core Anterior and Posterior Four day courses, Black Triangle Certification, and all Bioclear products. Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices you'll find anywhere! If you head over to verydentalpodcast.com/crazy and use coupon code "VERYSHIP" you'll get free shipping on your order! Go save yourself some money and support the show all at the same time! The Wonderist Agency is basically a one stop shop for marketing your practice and your brand. From logo redesign to a full service marketing plan, the folks at Wonderist have you covered! Go check them out at verydentalpodcast.com/wonderist ! Enova Illumination makes the very best in loupes and headlights, including their new ergonomic angled prism loupes! They also distribute loupe mounted cameras and even the amazing line of Zumax microscopes! If you want to help out the podcast while upping your magnification and headlight game, you need to head over to verydentalpodcast.com/enova to see their whole line of products! CAD-Ray offers the best service on a wide variety of digital scanners, printers, mills and even their very own browser based design software, Clinux! CAD-Ray has been a huge supporter of the Very Dental Podcast Network and I can tell you that you'll get no better service on everything digital dentistry than the folks from CAD-Ray. Go check them out at verydentalpodcast.com/CADRay !

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Very Dental: The Rise of the Dental Marketplace with Susan Cahill is an episode from The Dental Hacks Podcast by Alan Mead.

This episode is 32:33 long.

This episode was published on Jun 5, 2026.

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