TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker

Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological “hacks” that copywriters should understand before they write copy. Michael Aaron is our guest for this episode of The Copywriter Club Podcast . Click the play button below, or scroll down for a full transcript.   Stuff to check out: Hacking the Human Mind by Michael Aaron Flicker The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Want more responses, sales, and customers? Let’s hack the human mind. This is The Copywriter Club Podcast. Several months ago, I was fortunate enough to get an advanced copy of a book called, Hacking the Human Mind. Now… if you have a book and want me to read it, giving it a title like Hacking the Human Mind and including ideas and insights from behavioral science, neuro marketing, and psychology is pretty much guaranteed to get my attention. But this book goes one step farther by looking at marketing in the real world then searching for the psychology that explains why something works. The approach basically flips the usual marketing tactic to-do list from: here are a bunch of psychological triggers… exclusivity, scarcity, risk removal, curiosity and so on… make sure you include them all into your sales process, and instead look for what works already and figuring out why it works. That’s a bit different from the usual approach. So I asked one of the authors, Michael-Aaron Flicker to talk with me about some of the concepts from the book. We talked about the Pratfall or Blemish effect and how to turn a product flaw into an asset. There are very few perfect products in the world, so understanding how to use this effect in your copy is incredibly useful. We also talked about how to address product changes in a way that doesn’t generate backlash. We’ve seen customers revolt against design and formulation changes over the last few years—Kraft Mac and Cheese did it the right way. And to hear that story, you’ll have to keep listening to this episode. Another idea we talked about is offer simplicity… we’re often tempted to stack feature on feature and then benefit upon benefit. We do this to pile on the good stuff and make our offers more valuable to our clients. But the actual effect may be the exact opposite. Again, to hear how that works you’ll want to keep on listening. One thing Michael Aaron points out that it takes more than knowing about a particular psychological effect or persuasion trigger, often you need to find new and innovative ways to use these triggers. Before we get to my discussion with Michael Aaron, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery And now my interview with Michael Aaron Flicker. Transcript summary coming soon.

You can listen to TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker online on Radio and Podcast. Open the player on this page to stream the available audio.

TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker is an episode from The Copywriter Club Podcast by Kira Hug and Rob Marsh.

This episode is 55:42 long.

This episode was published on Oct 7, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Copywriter Club Podcast when more episodes are available from the podcast feed.