Businesses relying too much on gen AI content risk brand recognition, authority, and trust
Sheelagh Caygill and Mariya Delano , CEO of Kalyna Marketing , explore the evolving role of generative artificial intelligence (AI) in marke...
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The Communicate Influence Podcast
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and...
Episodes
20 of 59 episodesGen AI in leadership communications management and PR
In the first full episode of season two of the Communicate Influence podcast, I have an engaging conversation with Bob Pickard , public rela...
Marketing, PR, and communications podcast Communicate Influence returns
Hi, we're excited to announce that after a long break, the Communicate Influence podcast returns. The first five or so episodes of season tw...
How to Create an Independent Podcast with Maureen Armstrong
Even though the podcasting landscape is getting increasingly more crowded, the amount of people listening continues to grow too, which means...
Why it's time for PR pros and marketers to explore voice tech
It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and aud...
Product-led SEO: A strategic, holistic path to business growth
Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO . Eli has more than a decade of experience driving successful...
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. It takes only moments to dis...
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership. He has a deep understanding of t...
How To Solve The Problem Of Shrinking Local Media
This episode is sponsored by Podthreads - a new online clothing store for podcast fans! When regular host Sheelagh Caygill was in England la...
How To Select The Right Social Media Platform For Your Business
In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day . This week, Kim, founder of Trust Communications...
How to Manage Twitter in 30 Minutes a Day
In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in ju...
Podcasting Industry Predictions for 2021
Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend. Podcasti...
Why Self-Aware Leaders Make the Best Communicators
It's hard to believe that not every leader is a good communicator. Our guest Nick Meir explains that this is because we think of commun...
How to Move From Journalism into Communications
Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or market...
How to leverage influence as part of your marketing
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large...
Podcasting is Changing the Face of Audio Journalism
Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in rece...
Empathy, trust, customer service are key to successful brand building
This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, a...
Do podcast transcripts enhance SEO?
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Ca...
How to Market Your E-Commerce Store
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to mark...
How to Select an Ecommerce Platform for your Store
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly,...