[Rewind] How to measure marketing success in a circular economy
In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one ite...
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The Circular Economy Show
The Ellen MacArthur Foundation welcomes you to The Circular Economy Show, a podcast about a new way to design, make, and use things, and how we can build an economy that's fit for the 21st c...
Episodes
20 of 239 episodes[Rewind] How do we make circular behaviours irresistible?
In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been...
[Rewind] How can marketers turn ideas into impactful action?
For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in...
[Rewind] What marketers need to know about driving circular demand
How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the mark...
Marketing the circular economy: a four part series
This August on the Circular Economy Show, we’re revisiting four conversations that help to navigate the marketing challenges and opportuniti...
How do we break the silos between bio-based policy and circularity?
For years, the circular economy conversation has generated significant research, policy development, and business action around finite mater...
Driving circularity: shared infrastructure for scalable change
This week on the Circular Economy Show, Lou and Fin explore the critical foundation of shared infrastructure. Whether it’s launching scalabl...
EV batteries, bio-based materials, and the jobs nobody talks about | Circular Snapshots
This month: three stories worth your time. The WEF published a piece on EV battery recycling that reframes the whole conversation. These bat...
How does business benefit from regenerative practices?
In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles....
Is it game over for the CSO?
In this episode Lou is joined by Mark Lancelot from Better Business Design. Together, they unpack how the traditional role of the Chief Sust...
From niche to necessity: the circular economy's strategic moment
Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy. And for...
Circular Snapshots: Mexico’s landmark circular economy law and more
This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves...
Can paper fix the flexibles problem?
Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so withou...
E-waste: the circular economy’s golden opportunity
E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped...
How do we fund the shift to a circular economy?
Why is it that despite the success of individual circular business models, we simply aren’t seeing a wider shift across the entire economy?...
Circularity: a competitive edge in the era of tariffs?
In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Daniel...
Inside IKEA's strategy: building a resilient circular business
What if buying second-hand felt exactly like buying new? In this episode of the Circular Economy Show, we explore how IKEA is embedding circ...
How to measure marketing success in a circular economy
In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one ite...
Policy unplugged: Implementing circular economy policy with Joss Blériot
We are currently seeing a shift where circular economy policy is moving out of purely environmental ministries and into the hands of economi...
Circular economy, biodiversity, and the road to COP17
Biodiversity loss is accelerating at an alarming rate, but could circular economy solutions help turn things around? In this episode of The...