S1 Ep3: Content strategy – why is it so hot right now?

In this episode, Sushi and Robyn explore the world of content strategy – why has it been such a buzzword this year? Is it simply a template you can fill out with boxes to be ticked throughout the year? Spoiler alert, it’s a bit more complicated. We spoke to Claudia Knowles, digital content strategist at Breast Cancer Care, about the charity’s innovative app, BECCA. We also spoke to Amanda Diamond, senior content lead at the Government Digital Service (who has since moved to head of content design at ACAS) about the content strategy the organisation is implementing to manage gov.uk 's vast estate of content. Make sure you

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S1 Ep3: Content strategy – why is it so hot right now? is an episode from The CharityComms podcast by Audioboom.

This episode is 49:24 long.

This episode was published on Aug 5, 2018.

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