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How to Know When Personalization Becomes Creepy (AI Summit LDN) artwork
Business

How to Know When Personalization Becomes Creepy (AI Summit LDN)

The Brave Marketer by Brave

Jul 22, 202622:00Business

Dr. Mohsen Ghasempour, Chief AI Officer at Kingfisher, unpacks why the most dangerous thing a company can do with customer data is use all of it. He explains how a global, multi-brand retailer can draw the line between p...