How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too)

Dana met Amanda Northcutt at a Circle event and was immediately struck by how Amanda showed up — traveling, exploring, fully in visionary mode while her business ran without her. In this conversation, Amanda shares how she got there: from a health crash at 26 that forced her to reinvent her career, to building Level Up Creators into a team of 20 that constructs real, scalable businesses for thought leaders. Along the way, Dana and Amanda dig into the identity work that holds so many of us back, why experts are actually becoming more valuable in the age of AI, and the five things every recurring revenue business must have. What We Cover: Intro How Dana met Amanda and why she was the most valuable person in the room Background Amanda's journey from workaholic to 20-hr weeks to founding Level Up Creators Mindset Playing small even after big success — and how to peel off everyone else's expectations Identity Why we link growth with losing ourselves (and how to flip that script) Framework The 5 things every successful recurring revenue business must have AI + Experts Why the age of AI is actually the best time to be an expert — the HEARR framework Wrap-up Money, bad people, and why growth is the most loving thing you can do for yourself Connect with Amanda: Connect with Amanda on LinkedIn linkedin.com/in/northcuttamanda Level Up Creators mrraccelerator.com Email amanda@welevelupcreators.com LinkedIn linkedin.com/in/northcuttamanda About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → Join the Boss Mom Community (free) bossmom.com/community Upgrade to Boss Mom Plus — $197/year bossmom.com/join

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How Amanda Northcutt Built a Business That Runs Without Her (And How You Can Too) is an episode from The Boss Mom Podcast by Dana Malstaff.

This episode is 34:52 long.

This episode was published on Apr 16, 2026.

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