Ep #23: Learning How to Listen With Bob London

Today's featured guest is Bob London, the founder and CEO of Chief Listening Officers, which helps mid-sized B2B tech and professional services firms in the software, SaaS, data, financial services, and healthcare sectors really listen to their customers and develop marketing strategies that speak to them. Bob is a 20-year marketing leader who pioneered the outsourced chief marketing officer concept in 2003 when he founded London, Ink., a B2B marketing consultancy. He's worked with, advised, and mentored dozens of small and mid-sized companies on their marketing strategy and execution, serving as an interim or part-time CMO. Bob wears a number of other hats as well, including serving as an Entrepreneur in Residence at the University of Maryland's Dingman Center for Entrepreneurship. He's mentors and advises numerous startup companies, he speaks at a ton of events, and he publishes the DriveTime Marketing video blog, as well as Bobservations, a blog series that looks at the often humorous intersection of business and life.

You can listen to Ep #23: Learning How to Listen With Bob London online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep #23: Learning How to Listen With Bob London is an episode from The BOOST Podcast: Inspiring Stories of Professional and Personal Growth from Entrepreneurs, Athletes and Healthcare Pros by Elena Lipson.

This episode is 33:51 long.

This episode was published on May 1, 2017.

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