A conversation with Will Green, CEO of Princess Yachts at Cannes Yachting Festival

Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY brand name) But there is more to it than having owned one (and for that matter intending to own another in the future). Their values align with mine. Despite being a luxury brand, they have a humble approach to their clients. They believe the clients know more about the boats than they do and thus they as Will expresses in this interview “we have two ears and one mouth and use them proportionally” listening to what their clients need and responding accordingly. Will and I met for the first time in 2018 when, as a Princess owner visiting the UK, my family and I visited the shipyard – at which they were both generous with their time and open with their tour – allowing us to truly experience where and why these beautiful motoryachts are built. 18,000 Princess Yachts have been built over time and their company is a substantial employer in Plymouth in the UK – with multiple generations working as craftspeople across all of the different build processes – from electrical looms to perfectly finished furniture, from fuel tank building to fibreglass laying, Princess is proud of just how much of their build is done in-house. Will has been with Princess Yachts 23 years this year, joining just before Southampton Boat Show in 2003. In his first few days he experienced the product first-hand on a delivery run to the show from Plymouth, Cornish Pasty in hand (on the flybridge of course so the crumbs blew away and didn’t upset the stylists at the show) - what a way to start! In this interview we discuss how his boating life started, how stabilisation has changed how people go boating, the new products Princess are bringing out to cater to those client needs they have been listening to, and their return to building Superyachts – their last 40m was delivered some 7 years ago – so this is not new to them – it’s returning to a space they know meeting the demands of a market demanding bigger boats but also a client base that they don’t want to lose to another brand simply because they don’t have a boat big enough. I hope you enjoy my chat with Will – aboard a beautiful Princess flybridge at Cannes Yachting Festival. Let me know what you think in a review please! UPDATE: Excitingly our new office base and Podcast Studio is coming together in the Marine Precinct in Coomera on the Gold Coast – looking forward to sharing more with you in the near future! Nicky x Sign up for our News and Events on my website Follow me on Linked IN Follow me on Instagram For more information on Princess Yachts go to:

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A conversation with Will Green, CEO of Princess Yachts at Cannes Yachting Festival is an episode from The Boat Princess Podcast by The Boat Princess/PipRaedio.

This episode is 60:25 long.

This episode was published on Jan 21, 2026.

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