Shapeshifter: How Andrew Smith Built one of SA’s most loved retail brands

Stephen Grootes speaks to Andrew Smith, co-founder of Yuppiechef, about building one of South Africa's biggest homeware brands from a living room startup with no marketing budget into a thriving omni-channel retail business. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 and CapeTalk For more from the show, go to or find all the catch-up podcasts here

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Shapeshifter: How Andrew Smith Built one of SA’s most loved retail brands is an episode from The Best of the Money Show by Primedia Broadcasting.

This episode is 19:44 long.

This episode was published on Jun 3, 2026.

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