Mariana Cogan: Go Big or Go Home

Go big and build relationships. That's been the secret sauce to Mariana Cogan's (CMO of Hexagon Manufacturing Intelligence) success. On this episode of The American Dream podcast, Mariana and Elias go back in time to how they first met, discussing how a business meeting turned into a longstanding friendship, and how understanding cultural differences leads to strong leadership. Jump to: (1:18) How Elias and Mariana became friends (6:16) You have to go big or go home (8:34) Mariana’s backstory: Mexico City (9:47) Mariana’s backstory: Mariana goes to Japan (11:03) Being aware of cultural differences in business (15:15) What cultures do you really identify with? (18:42) You need to be able to explain your reasoning (19:33) Building a business reputation (21:35) Mariana’s career trajectory (23:35) The Latino advantage (27:38) Mariana’s recommendation Make sure to

You can listen to Mariana Cogan: Go Big or Go Home online on Radio and Podcast. Open the player on this page to stream the available audio.

Mariana Cogan: Go Big or Go Home is an episode from The American Dream with Elias Torres by Drift.

This episode is 38:41 long.

This episode was published on Mar 18, 2025.

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