70. Agile Marketing with Stacey Ackerman

Vic was joined by Chris Hurney ( @chris_hurney ) and first-time guests Stacey Ackerman( @ agile4marketers ) and Cliff Rosa( @ mrrosa2 ) to discuss Stacey’s favorite topic: Agile Marketing . Some questions covered include: How does a Sales/Marketing group’s use of Agile differ from IT’s What is Business Agility? How has Agile for Marketing evolved and where is it now? Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing? Resources mentioned in this episode: Agilify Coaching & Training ( agilifytraining.com ) – Stacey’s company whose mission is to “ help companies find a better way to work “ see Stacey’s contributions to MarTech Today magazine read case studies that Stacey’s team has captured Agile for Marketing – Stacey’s upcoming class (Sept 16-17) offered via Rocket Nine Solutions monday.com – an online tool for managing teams canva.com – an online tool for mocking up graphics / wireframes Business Agility Institute Agile Marketing Manifesto Follow the show on twitter at @AgileCoffee and please consider becoming a show patron at patreon.com/agilecoffee . Thank you! Are you looking for a game to teach self-organization and empirical process control to teams? CardZinga! can be played in-person or online. Get the instructions and see examples at CardZinga.com

You can listen to 70. Agile Marketing with Stacey Ackerman online on Radio and Podcast. Open the player on this page to stream the available audio.

70. Agile Marketing with Stacey Ackerman is an episode from The Agile Coffee Podcast by Vic Bonacci, CST.

This episode is 45:27 long.

This episode was published on Sep 8, 2020.

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