Using Behavioral Science to Drive Change with Melina Palmer

Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It's not because the idea is bad. It's because the human brain is hardwired to hate change. In this episode, behavioral economist Melina Palmer returns to explain why our brains cling to the status quo and exactly how you can use behavioral science to get the buy-in you need. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Using Behavioral Science to Drive Change with Melina Palmer online on Radio and Podcast. Open the player on this page to stream the available audio.

Using Behavioral Science to Drive Change with Melina Palmer is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 40:10 long.

This episode was published on Dec 17, 2025.

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