Paid Search for Small Budgets with Brooke Osmundson

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50 a day (or even less). She's been in the trenches on both the agency and in-house side, managing everything from local clinics to Fortune 100 companies, so she knows what actually works—and what's just burning money. If you've been frustrated by rising costs, spread-thin budgets, or campaigns that seem to eat cash without delivering results, this conversation will change how you think about paid search. No fluff, no impossible tactics—just practical strategies you can use today. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Paid Search for Small Budgets with Brooke Osmundson online on Radio and Podcast. Open the player on this page to stream the available audio.

Paid Search for Small Budgets with Brooke Osmundson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 35:53 long.

This episode was published on Oct 29, 2025.

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