Outside-In Marketing Strategy with James Hipkin

Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to flip the script. Today, we're talking about the shift from inside-out to outside-in marketing, why your website needs to engage visitors in six seconds or less, and how to stop wasting money on tactics that don't work. This is the conversation that might finally make your website work as hard as you do. Rich's AI Workshop on 12/11/2025: Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Outside-In Marketing Strategy with James Hipkin online on Radio and Podcast. Open the player on this page to stream the available audio.

Outside-In Marketing Strategy with James Hipkin is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 26:19 long.

This episode was published on Nov 19, 2025.

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