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If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failin...
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Mark...
This episode belongs to The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business.
Use the player on this page to stream the episode online.
Published Jan 7, 2026, 33:02 long, audio available.
You can listen to Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson online on Radio and Podcast. Open the player on this page to stream the available audio.
Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.
This episode is 33:02 long.
This episode was published on Jan 7, 2026.

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