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Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing

Jan 7, 202633:02Business

If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failin...

About This Episode

Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Mark...

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This episode belongs to The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business.

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Episode Details

Published Jan 7, 2026, 33:02 long, audio available.

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Questions About This Episode

What is Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson about?

If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

Where can I listen to Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson?

You can listen to Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson from?

Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

How long is this episode?

This episode is 33:02 long.

When was this episode published?

This episode was published on Jan 7, 2026.

Can I save Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson for later?

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Are there related episodes from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business?

Yes. This page shows related episodes from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson?

You can listen to Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson is from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

What are the episode details?

Published Jan 7, 2026 and 33:02 long