Creating Messages That Stick with Tamsen Webster

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because, and) and shows us how to craft messages that create not just clicks, but lasting change. If you've been throwing marketing spaghetti at the wall hoping something sticks, this conversation will give you a better approach. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Creating Messages That Stick with Tamsen Webster online on Radio and Podcast. Open the player on this page to stream the available audio.

Creating Messages That Stick with Tamsen Webster is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 41:34 long.

This episode was published on Nov 5, 2025.

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