Create Custom AI Assistants with Mike Allton

You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to create your first AI assistant—one that doesn't just spit out generic responses, but actually works the way you work. We're talking about AI that challenges your assumptions, asks clarifying questions, and handles those repetitive tasks you've been meaning to delegate for months. Whether you're a one-person show or running a small team, this episode gives you the blueprint for building AI teammates that free up your most valuable resource: time. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Create Custom AI Assistants with Mike Allton online on Radio and Podcast. Open the player on this page to stream the available audio.

Create Custom AI Assistants with Mike Allton is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 37:47 long.

This episode was published on Nov 12, 2025.

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