Content First or Design First? Settling the Debate with Sarah Johnson

You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the problem Sarah Johnson has been solving for years. As the author of Content First Design and the forthcoming Meaning at Scale, Sarah works at the intersection of content strategy, user experience, and organizational alignment — and her argument is simple: if you don't know what you're saying or who you're saying it to, no amount of beautiful design is going to save you. In this episode, we dig into how to put content first, what "meaning drift" is costing your business, and how all of this connects to getting more out of AI. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at

You can listen to Content First or Design First? Settling the Debate with Sarah Johnson online on Radio and Podcast. Open the player on this page to stream the available audio.

Content First or Design First? Settling the Debate with Sarah Johnson is an episode from The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing.

This episode is 27:51 long.

This episode was published on May 6, 2026.

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