How Do You Sell Canadian Films to Canadians?

As Canada marks National Canadian Film Day, new data from Telefilm Canada shows 2025 was one of the weakest box office years this decade for Canadian films. Why aren't audiences turning out? Sonya Yokota William, Francesca Accinelli, and Noah Segal examine what is holding Canadian movies back and what could rebuild viewership. Then, a look at another cultural shift: how the internet changed Canadian music. Rundown producer Colin Ellis speaks with author Cam Gordon about his new book "Track Changes" and the digital forces that reshaped the industry.

You can listen to How Do You Sell Canadian Films to Canadians? online on Radio and Podcast. Open the player on this page to stream the available audio.

How Do You Sell Canadian Films to Canadians? is an episode from The Agenda with Steve Paikin (Audio) by TVO.

This episode is 28:50 long.

This episode was published on Apr 16, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Agenda with Steve Paikin (Audio) when more episodes are available from the podcast feed.