Fusing Brand and Culture

For many years, we have discussed brand and culture as two separate things. Brand represents the reputation and perception of an organization, while culture refers to the way that people experience working at an organization. However, in our increasingly digital, and therefore transparent world, the alignment between brand and culture is becoming a competitive advantage. We were delighted to host Denise Lee Yohn, author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, for a discussion about this alignment between brand and culture . Denise layers her 25 years of brand and marketing experience with an interest in the power of culture together to create some of the most successful companies in the world.

You can listen to Fusing Brand and Culture online on Radio and Podcast. Open the player on this page to stream the available audio.

Fusing Brand and Culture is an episode from The 21st Century Workplace by Chris Taylor.

This episode is 36:46 long.

This episode was published on Mar 13, 2018.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The 21st Century Workplace when more episodes are available from the podcast feed.