Umbraco Unplugged: Emma Burstow & Mats Persson on Umbraco Being The Friendly, Truly Open-Source, CMS

Strategic Technology Consultation Services This episode of The Modern .NET Show is supported, in part, by RJJ Software's Strategic Technology Consultation Services . If you're an SME (Small to Medium Enterprise) leader wondering why your technology investments aren't delivering, or you're facing critical decisions about AI, modernization, or team productivity, let's talk. Show Notes "From the first engagement with any from Umbraco, it's been a friendly approach. We are friendly. It's a part of our DNA. Professional. We take our work dead seriously, but we want to have fun, but we are friendly."— Mats Persson Hey everyone, and welcome back to The Modern .NET Show; the premier .NET podcast, focusing entirely on the knowledge, tools, and frameworks that all .NET developers should have in their toolbox. I'm your host Jamie Taylor, bringing you conversations with the brightest minds in the .NET ecosystem. Today, both Emma Burstow and Mats Persson of Umbraco are here to share their expertise on building Umbraco—a completely open source CMS, known as the friendly CMS. Emma is Umbraco's Director of Developer Relations and Mats is their newly appointed CEO. "One of our values is openness. And once again, I'll say we really walk the walk. So we alert people early. We work in public, truly. We don't just, you know, update things on git as in terms of code. We write words around it. We have discussion boards We have ongoing issues that are open, and we talk to people that are working with the product"— Emma Burstow We also dive into what it's like to build Umbraco completely in the open, which led to some fascinating insights into how to build and manage a world-wide community of contributors, but also how to help manage expectations of those developers and technologists. Before we jump in, a quick reminder: if The Modern .NET Show has become part of your learning journey, please consider supporting us through Patreon or Buy Me A Coffee . Every contribution helps us continue bringing you these in-depth conversations with industry experts. You'll find all the links in the show notes. Anyway, without further ado, let's sit back, open up a terminal, type in `dotnet new podcast` and we'll dive into the core of Modern .NET. Full Show Notes The full show notes, including links to some of the things we discussed and a full transcription of this episode, can be found at: Useful Links: Umbraco homepage Umbraco Community Umbraco on LinkedIn Emma on LinkedIn Mats on LinkedIn Podcast editing services provided by Matthew Bliss Music created by Mono Memory Music , licensed to RJJ Software for use in The Modern .NET Show Supporting the show: Leave a rating or review Buy the show a coffee Become a patron Getting in Touch: Via the contact page Joining the Discord Remember to rate and review the show on Apple Podcasts , Podchaser , or wherever you find your podcasts, this will help the show's audience grow. Or you can just share the show with a friend. And don't forget to reach out via our Contact page . We're very interested in your opinion of the show, so please get in touch. You can support the show by making a monthly donation on the show's Patreon page at: . Music created by Mono Memory Music , licensed to RJJ Software for use in The Modern .NET Show. Editing and post-production services for this episode were provided by MB Podcast Services .

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Umbraco Unplugged: Emma Burstow & Mats Persson on Umbraco Being The Friendly, Truly Open-Source, CMS is an episode from The .NET Core Podcast by Jamie Taylor.

This episode is 01:05:10 long.

This episode was published on Sep 12, 2025.

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