Language of Good Earth by Anita Lal

Be it a coffee cup, a candle, or a Kurta, Good earth in its 25th year now is the best example of how an Indian company can beautifully turn artisanal activities into expensive coveted luxury items. Today’s episode is a special treat as host Namrata Zakaria speaks to Anita Lal, on how her passion project paved its way towards creating an identity for itself and, changed the game for experiential stores in India. Listen in to find out what’s next for Good Earth.

You can listen to Language of Good Earth by Anita Lal online on Radio and Podcast. Open the player on this page to stream the available audio.

Language of Good Earth by Anita Lal is an episode from Tell Me How You Did It by HT Smartcast .

This episode is 39:05 long.

This episode was published on Oct 14, 2021.

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